BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Level39 - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Level39
X-ORIGINAL-URL:https://level39.co
X-WR-CALDESC:Events for Level39
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20240331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20241027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250529T140000
DTEND;TZID=Europe/London:20250529T150000
DTSTAMP:20260503T203715
CREATED:20250318T141500Z
LAST-MODIFIED:20250522T132045Z
UID:20749-1748527200-1748530800@level39.co
SUMMARY:Seminar39: Mastering Go-To-Market Brand Strategy - Insights and Actionable Steps with Stephen Murray
DESCRIPTION:About this Seminar: \nDeep in tech? Lost for words – literally?  \nComs\, brand\, identity and voice can all get lost in a cloud of tech talk and detailed offerings.. Knowing how to disrupt\, describe and persuade with a sense of identity\, emotion and resonance can be a struggle – but – it is critical to growing brand equity\, memorability and awareness. \nStephen Murray\, Founder and Go-To-Market Brand Strategy Director at Hopeful brings an interactive workshop to help unlock the personality\, sentiment\, product story and the more emotive market disruption of your brand/product. \nPsychologist Jonathan Haidts argues that we have two sides: an emotional side (the Elephant)\, and an analytical\, rational side (it’s Rider)… long story (and a portfolio of research) short\, the Elephant often wins\, we must learn how to guide it better. \nJoin for a 1-hour session as we put pen to paper and sticky notes on boards to see where your emotive value lies\, and how we leverage it for deeper\, more meaningful customer buy in. \n\n\n\nAbout Stephen: \nNominated for two independent agency of the year awards in 2023 and winning best brand and digital growth agency in Merseyside 2024\, Stephen’s experience is a rich blend of UI design for household names like John West Tuna and United Utilities to national email & social campaign creatives for brands like Nike\, Dyson and Samsung in collaboration with one of the UK’s largest e-tailers\, Very.co.uk. \nHis responsibility now lies in directing the go-to-market strategy\, communication strategy\, brand positioning\, industry research\, stakeholder testing and creative requirements. Focusing intently on genuine audience relevance\, cultural sensitivity and the tactics needed to powerfully launch your initiative into the marketplace with energy and persuasiveness. \n\n  \nAbout Seminar39: \nSeminar39 sessions are exclusively for Level39 members. These form part of the curriculum offered to our 180 technology businesses who call Level39 home. For more information and link to register for this session\, please see the latest member newsletter\, or email the team on members@level39.co \n  \nAbout Level39: \nLevel39 is a melting pot of innovators\, investors\, industry experts and ambitious entrepreneurs\, pioneering change across the sectors that\ndictate our experiences in daily life – FinTech\, Cyber Security\, Data & AI\, GreenTech\, Life Sciences and more. \nOur flexible co-working\, private office space and ecosystem activities provide members with access to the environment and growth opportunities they need to develop into world-leading businesses\, that have a major financial and social impact.
URL:https://level39.co/event/seminar39-masterclass-with-hopeful-studio/
LOCATION:Level39
CATEGORIES:Members Only
ATTACH;FMTTYPE=image/png:https://level39.co/wp-content/uploads/2025/03/Events39_MASTER-TEMPLATE-67.png
END:VEVENT
END:VCALENDAR