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News and Insight - Norway’s Top Tech at Level39 – Level39


On the night that the England football team face Norway at Wembley, nine leading Norwegian startups have travelled to London to meet industry leaders and mentors.

The team at Innovation Norway have put together a cohort of nine startups who are travelling to London as part of the TEA Communications accelerator programme. Innovation Norway are much like UKTI, in that they promote the country’s business interests abroad, and lauding the nation as a destination for commerce.

Over the last two days, the nine young companies have received mentoring from experienced professionals and entrepreneurs such as Helene Panzarino, Rob Shimmin, Matt Hodkinson, Paul Doran and Head of Level39 Eric Van der Kleij.

When asked about the advice he gave, Eric Van der Kleij explained that “I talked to them about failure, and how that is a necessary part of running an entrepreneurial business.”

For fans of the England football team, hopefully Norway’s first eleven will have to heed Eric’s advice come 22:00 this evening…

Check out the company profiles below and click the titles for more info:


DIPS is the largest supplier of electronic patient record systems to Norwegian hospitals across the country, with some customers in Sweden and Denmark. DIPS has Norway’s largest customer base in the EPR field, is the main supplier of Radiology Information Systems and the second largest supplier of Laboratory Information Systems.

Participant: Karl Arne Jespersen, Marketing Director



IWMAC is a web-based control and monitoring system for all types of plants, monitoring more than 2000 supermarkets, buildings, gasoline stations, cold stores and more.

Participants: Trond Oystein Bjorness, CEO & Egill Elvestad, Marketing Director



mCASH is a mobile payment system/mobile wallet. Consumers download the mCASH app and can use this to pay directly using whichever means they choose – credit, debit from a bank account, or funds from the mCASH account, directly to anyone in their phone address book which is also participating in the system. Consumers can also use this system to send a bill to anyone owing them money. Consumers can also use mCASH for payment in store with participating vendors by scanning a product’s QR code with their phone. Vendors can also use this as a platform to communicate with customers. Payment information is not stored for increased security.

Participant: Anders Bakke, COO



MeaWallet labels itself as ‘Europe’s only fully dedicated supplier of mobile wallet services, focusing on the entire ecosystem’. With MeaWallet installed, your smartphone becomes your new wallet, giving you easy and secure access to all your cards. MeaWallet can handle almost any kind of cards, including loyalty cards, tickets, identification papers, access cards and payment cards.

Participants: Lars Sandtorv, CEO & Gunnar Norlund, CIO



Numascale provides scalable solutions for big data applications. Their technology, NumaConnect, enables computer system vendors to build scalable servers at a fraction of the price of current enterprise systems. NumaConnect allows high volume manufactured server boards to be used as building blocks for systems with features that are only found in the high-end enterprise servers from companies like IBM, HP and Sun. NumaConnect includes full support for virtualization of processing, memory and IO resources and can be used with standard operating systems like Linux, Windows and Solaris.

Participant: Morten Toverud, CEO



Penetrace is a tool for optimizing the return on marketing investments (ROMI), which enables a holistic view of marketing performance and KPIs. Their tools portfolio includes campaign monitoring, trend monitoring, social media tracking and simulation. With their simulation tool, clients can build campaign scenarios and calculate ROMI. The company serve some 300 clients throughout Scandinavia, consisting of three main segments: Advertisers, communications and marketing consultancies and media companies.

Participant: Henning Tunsli, CEO



Revio creates bespoke business development systems particularly focused on the tourism industry, as well as advertising and mobile reporting tools. The also program company websites, mobile services, databases/data warehouses, business intelligence, and service oriented architecture. They also deliver consultancy services to their clients, helping them developing services into salable products.

Participants: Mard Askim, CEO & Nils Olav Risla, COO



Videonor is a service provider of professional video conferencing solutions worldwide, delivering easy-to-use and cost efficient video conferencing as a service (VaaS) through a wide international network of partners.

Participants: Oyvind Reed, CEO & Espen Nijjer, VP Global Sales



Zwipe Access is the first access control card in the market place that implements a full on-card fingerprint system. This means that you can authenticate yourself to any ISO 14443 compatible contactless system, just by putting your finger on the card.

Participants: Kim Kristian Humborstad, CEO, Fredrik Gulowsen, EMEA Director of Sales or Susanne Hannestad, Board Member

Thank you to Nils-erik Bjorholt for the excellent photography.


An article by:

Alex Bovey

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