What's on - Seminar39: Mastering Go-To-Market Brand Strategy – Insights and Actionable Steps with Stephen Murray
Level39 member exclusive: Seminar39 with Stephen Murray, Founder and Go-To-Market Brand Strategy Director at Hopeful Studio
Event details
About this Seminar:
Deep in tech? Lost for words – literally?
Coms, brand, identity and voice can all get lost in a cloud of tech talk and detailed offerings.. Knowing how to disrupt, describe and persuade with a sense of identity, emotion and resonance can be a struggle – but – it is critical to growing brand equity, memorability and awareness.
Stephen Murray, Founder and Go-To-Market Brand Strategy Director at Hopeful brings an interactive workshop to help unlock the personality, sentiment, product story and the more emotive market disruption of your brand/product.
Psychologist Jonathan Haidts argues that we have two sides: an emotional side (the Elephant), and an analytical, rational side (it’s Rider)… long story (and a portfolio of research) short, the Elephant often wins, we must learn how to guide it better.
Join for a 1-hour session as we put pen to paper and sticky notes on boards to see where your emotive value lies, and how we leverage it for deeper, more meaningful customer buy in.
About Stephen:
Nominated for two independent agency of the year awards in 2023 and winning best brand and digital growth agency in Merseyside 2024, Stephen’s experience is a rich blend of UI design for household names like John West Tuna and United Utilities to national email & social campaign creatives for brands like Nike, Dyson and Samsung in collaboration with one of the UK’s largest e-tailers, Very.co.uk.
His responsibility now lies in directing the go-to-market strategy, communication strategy, brand positioning, industry research, stakeholder testing and creative requirements. Focusing intently on genuine audience relevance, cultural sensitivity and the tactics needed to powerfully launch your initiative into the marketplace with energy and persuasiveness.
About Seminar39:
Seminar39 sessions are exclusively for Level39 members. These form part of the curriculum offered to our 180 technology businesses who call Level39 home. For more information and link to register for this session, please see the latest member newsletter, or email the team on members@level39.co
About Level39:
Level39 is a melting pot of innovators, investors, industry experts and ambitious entrepreneurs, pioneering change across the sectors that
dictate our experiences in daily life – FinTech, Cyber Security, Data & AI, GreenTech, Life Sciences and more.
Our flexible co-working, private office space and ecosystem activities provide members with access to the environment and growth opportunities they need to develop into world-leading businesses, that have a major financial and social impact.
